Make people stop scrolling.

At Aventis Graduate School, Dan leads marketing across creative content and paid acquisition. He connects video ideas with lead generation, creative testing and campaign optimisation—bringing both a creative eye and a commercial mindset to the work.

Dan led scripting, filming, editing and publishing for HomesinHD, turning property tours into social content people wanted to watch. Across six months of freelance work, the content built both reach and a growing follower base.

A home-based pop-up café with a story worth sharing. Dan shaped the content strategy around discovery and anticipation, helping turn social attention into a Telegram audience and reservations that sold out within 30 minutes.

Dan led ALDO’s organic content across TikTok, Instagram and Facebook, shaping relatable conversations into videos people wanted to watch and share. These results bring together the performance across all three platforms.

Dan helped bring DahTahuPe from idea to launch, leading the brand identity, Shopify store and social content. Local storytelling put the food brand in front of its first audience, helping it sell out after launch.